From Tradition to Today: The Next Chapter in the Stoker’s® Story

As the decades rolled on, the tobacco industry changed, but one thing never did—our promise to deliver quality tobacco at a fair price. While some brands cut corners, incorporating overseas tobaccos, Stoker’s doubled down on what made us who we are: American-grown tobacco, time-honored craftsmanship, and value that speaks for itself.

A New Era: Entering Moist Snuff

By the early 2000s, Stoker’s® was ready to take the next step in its journey. We introduced our first moist snuff products—Long Cut and Fine Cut blends—crafted with the same commitment to quality that had guided us for generations. Word spread quickly: this wasn’t just another product on the shelf.

Our quality ingredients and unique processing delivered a smoother, longer-lasting dip, and customers knew they had found something different. Entering the moist snuff category wasn’t about following the crowd—it was about carrying our tradition forward and setting a new standard for what tobacco could be.

Innovation that Changed the Game

Innovation has always been part of our family’s story, and the 2000s also brought one of our boldest ideas yet: the Stoker’s Tub. We listened to what our customers wanted—more product, more value, and more convenience—and delivered with the first-of-its-kind 10-can Tub, complete with a refillable pocket can.

What started as a simple idea quickly became a game-changer, giving people the quality they expected from Stoker’s in a way no one else offered. The Tub didn’t just make life easier—it became a symbol of how Stoker’s always finds a way to give customers more.

Coast to Coast, Still True to Our Roots

As our brand grew coast to coast, we never lost sight of where we came from. We continue to source 100% American-grown tobacco from Kentucky and Tennessee farmers, supporting the communities that have stood by us since the very beginning. And while technology has changed how we share our products—today, you can even shop directly on stokers.com—our mission has never wavered: bold flavor, honest value, real craftsmanship.

85 Years and Counting

Now, with 85+ years behind us, Stoker’s stands as a brand built on resilience, loyalty, and the grit of three generations. We honor the past, but we’re just as excited about the future: new products, new opportunities, and new ways to connect with the people who’ve kept us here all these years.

Because at the end of the day, Stoker’s isn’t just tobacco—it’s a tradition. One that started at the kitchen table, built its reputation on the road, and now stands as one of the most trusted names in the business. As Fred Stoker used to say, “We cover the world like the dew from heaven”.

Still Bold. Still True. Always Stoked.